Google’s Guide to Optimizing for Generative AI Features on Google Search Google Search Central Documentation
In AI-driven search, visibility often happens before a user visits a site, which could be through summaries, comparisons, and cited answers. Instead of only ranking links, AI-powered search experiences summarize information and reference sources directly, which redefines what “visibility” looks like in practice. Search engines still rely on structured, relevant, and credible content to generate […]